WHAT I DO & HOW I THINK°

WHAT I DO & HOW I THINK°

CREATIVE STRATEGY

“The more particular you make something, the more universal it becomes.” Greta Gerwig

Make it sharp, dangerously sharp.

  • Competitive Analysis

  • Brand Positioning, Value Prop

  • Audience Personas

  • Messaging Strategy

  • Customer Journey

  • Integrated Planning

  • Content Strategy

  • Brand Voice integration with SEO

  • User Experience planning

CONCEPTING & execution

“The one thing I do that nobody else does is jump three and four times for one rebound.” Dennis Rodman

Cast that idea net far & wide, baby.

  • Brainstorming

  • Storyboarding & art direction treatments

  • Production team sourcing & vetting

  • Budget scoping

  • Collateral execution

  • Digital ad creation & optimization

  • Website assets & content

  • Experiential & activation production

  • On-set creative direction & prop styling

PERFORMANCE MARKETING

“It is not the strongest nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin

It better be beautiful AND profitable.

  • Creative channel strategy

  • Asset optimization

  • Conversion Rate Optimization

  • SEO collaboration

  • Reporting Analysis

  • Data visualization

TEAM MANAGEMENT

“Women have a unique talent for being able to see the forest and the trees at the same time.” Bozoma Saint John

Lead with empathy, curiosity, and the deep desire to see people reach their full potential.

  • Career coaching

  • Goal setting

  • Project accountability & oversight

  • Radically candid constructive criticism

  • Advocacy & opportunity analysis

  • Skip level 1:1s

  • Employer brand development / company culture

  • Salary pool management

  • Employee life cycle: Recruiting, hiring, promoting, firing, lay offs

OPERATIONS

"There's nothing we can't do if we work hard, never sleep, and shirk all other responsibilities in our lives." Leslie Knope

Don’t be a sloppy Joe.

  • Creative project management

  • Resourcing & trafficking

  • Budget allocation

  • Vendor & partner comms, scoping, management

  • Service architecture

  • Time tracking

  • Revenue forecasting