SHELBY

MATHEWS WITH ONE ‘T’

I grew up a matted wildling on the sand dunes of Assateague Island. I’ve lived in a hut on the border of Sudan and a bamboo cabin in the foothills of the Himalayas. In every hemisphere, under every constellation, humans make decisions based on emotion.

“Audience” or “consumer” doesn’t really capture that truth, does it?

For 15 years, I’ve been tapping into a deeper human connection to birth brands, produce films, and generally not waste the time of beautiful eyeballs scrolling the digital wonderland. (And making brands a lot of money while I’m at it.)

Currently: Leading Growth, Marketing and Creative at one of the fastest growing agencies in the Midwest.

EXPERIENCE

I swept the American Advertising Awards my first year in the industry with 13 awards. Then I stopped caring about awards and started caring about business results.

Brands I’ve made a lot of 💰:

Miraval Resorts

Hyatt Unbound

Marriott Bonvoy

Aparium Hotel Group

Ball Corp

Duvel

NotCo

Ziwi Peak

Pivot Bio

USAFacts

Virgin Mobile

POLITICO

Sunlighten Saunas

Black Girls Code